Book One / The Awakened Mind
They Sold You a Dream
How Black Buying Power Was Targeted, Extracted, and Redirected Away From Generational Wealth
For over eighty years, the most powerful marketing machine in history has been aimed directly at Black America. This book traces that history, from the 1940s Negro Market campaigns, to menthol cigarettes, malt liquor, fast food, and the algorithm, and exposes the industries that profit most from our spending. More importantly, it shows you how to see the machine, audit your own habits, and start redirecting your dollars toward wealth instead of someone else's bottom line.
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